BU491 Lecture Notes - Lecture 2: Peer Pressure
Document Summary
From import and export, the end is mne. Importance of mnes from developing economies is rising. Strategy is done at the local level or corporate level. Political demands and risks country policies. Make the business more competitive one step ahead of your competitors. Companies usually expand globally with multiple goals. New goals added to the older ones. Harder to compete with the local business: brand name and awareness, costs. Y-axis: desire for the products, extent of use. Prefer countries with a big circle (market size) at the top right of the graph. Criticism: costs, political factors, saturated, cultural differences. Use this framework to analyze the country that you want to enter. Ted talk: actually, the world isn"t flat: national/physical borders don"t matter, origin: 1850s how global are we, research, phone calls 2% Around 10: being accurate about how the globalization is limited. A reason to justify the organization"s actions. Mindset for the business to go abroad at certain points.
