BU491 Lecture Notes - Lecture 1: Business Alliance, Nokia 1100, Technology Transfer
Document Summary
Chapter 5 creating worldwide innovation and learning: exploiting cross. One of the most important current challenges facing mne management: how to capture, develop, leverage and exploit knowledge to support effective worldwide innovation and learning. Center for global innovation tends to dominate in companies that we describe as global/international, whereas local for local processes fit more easily into the multinational strategic model. The greatest risk of center for global innovation is market insensitivity and the accompanying resistance of local subsidiary managers to what they may view as inappropriate. Thus, most successful companies developed three important capabilities that are key to managing the center for global process. Gaining the input of subsidiaries into centralized activities. Ensuring that all functional tasks are linked to market needs. Integrating value chain functions by managing the transfer of responsibilities across development, products and marketing: gaining subsidiary input: multiple linkages.
