CT226 Lecture Notes - Lecture 5: Customer Relationship Management, Sony Bmg, Product Placement
Document Summary
Ct 226 week 5 october 4th and 6th. Financial pressures (loss of revenue), leading to specific things: more sensationalism (sex, crime, violence, taking things to the extreme) Infotainment (hybrid between information and entertainment fashion, movies, music, celebrities: reduced staffs and budgets (reduced foreign coverage, coverage with no substance) Richard clark: wrote a book about george bush. Paycheck journalism where you end up paying for news: why it"s (cid:271)ad, you (cid:272)a(cid:374)"t set a pre(cid:272)ede(cid:374)(cid:272)e once you pay one person, you have to pay others, bias, credibility, notion of monopoly. Co-opting maki(cid:374)g the jour(cid:374)alis(cid:373) part of their tea(cid:373) (cid:894)(cid:862)if you (cid:272)a(cid:374) (cid:271)eat e(cid:373), joi(cid:374) e(cid:373)(cid:863)(cid:895) Sweet heart journalism make the other guy look good by asking good questions: problem views might invest into the company. Junket get a whole bunch of reporters together (primarily in movie industry) 80% of worlds music: mca (vivenda, sony/bmg, emi, time warner.
