CS101 Lecture Notes - Lecture 3: Oligopoly, Transmedia Storytelling, English Canada
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I(cid:374)accuracy a(cid:374)d si(cid:373)plicity (cid:894)of this idea(cid:895) ha(cid:373)ilto(cid:374) 4. This distinction, though ubiquitous, is not accurate or useful. Critical work can be empirical and still draw on theory. Critical work can focus on specific issues, even for specific institutions (addressing diversity at broadcaster, for instance) In other words, how the boundaries are blurry and should be. When multiple media outlets have the same owner. Horizontal integration (chain) vertical integration (when a company owns various parts of its own system) conglomerates convergence. When media companies specializing in different forms of media come together to take advantage of presumed synergies enabled by digitization/digital content. Bringing together all aspects of media under one banner consolidation this is what business calls these processes (cid:862)co(cid:374)ce(cid:374)tratio(cid:374)(cid:863) a(cid:374)d (cid:862)co(cid:374)verge(cid:374)ce(cid:863) are (cid:373)ore specific a(cid:374)d, i(cid:373)porta(cid:374)tly for our purposes (cid:373)ore, critical terms. Why should i care? (cid:862)(cid:373)arketplace of ideas(cid:863) (cid:894)bildook(cid:895) Gives people and organizations a real opportunity to spread information and ideas for all of us.
