CS101 Lecture Notes - Lecture 3: Horizontal Integration, Vertical Integration
18 Jan 2018
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Document Summary
Cs-101 class 3 media industries, convergence and concentration. Theckedath and thomas media ownership and convergence in canada. Concentration (of ownership): when multiple media outlets have the same corporate owner. One owner concentrating within one type of media and owning a bunch of media. Multiple media outlets have the same owner. Conglomerates (corporate owns multiple business, can be related or unrelated) Convergence: how multiple media forms are able to come together due to a common digital base. Corporate convergence: when media companies specializing in different forms of media come together to take advantage of the presumed synergies enabled by digital context. This is what businesses call this process. Many consequences (debt and bankruptcy, failure, monopoly effect) (cid:862)marketpla(cid:272)e of ideas(cid:863) (cid:894)bildook(cid:895) the (cid:374)otion that you have to a variety of choice and content which is essential for a healthy democracy. To be aware of what is happening around the world.
