CS101 Lecture Notes - Lecture 1: Mass Communication, Enculturation, Communication Studies
Document Summary
Communication can include : oral communication, written communication, nonverbal communication, visual or graphical communication, numerical communication. Administrative orientation: seeks to apply certain understandings of communication processes to solving practical problems of using mass communication to specific ends. Critical orientation: seeks to expose underlying problems and faults of media practice and policy and relate them in a comprehensive way to social issues. Communication studies is a broad discipline that incorporates social sciences and humanities perspectives to consider the role of communication in the ongoing production of social relations. The mass communication process: term comes into use in the late 1930s though the characteristics associated with mass communications have already been recognized and understood, large-scale distribution and reception. We know about the lives of celebrities- relationships, botox, breast augmentation, etc: seemingly one-directional flow, asymmetrical relationships between producers and consumers. Consumers cannot pick what they see: impersonal and anonymous, content is mass manufactured and standardized, profit motivated primarily.
