CS235 Lecture Notes - Lecture 6: Content Analysis, Content Validity, William Rathje

• School: WLU
• Department: Communication Studies
• Course: CS235
• Professor: Jenna Hennebry

Document Summary

A careful, detailed, systematic examination and interpretation of a particular body of material in an effort to identify patterns themes, biases and meanings. One of the leading debates among users of content analysis is whether analysis should be quantitative or qualitative . Textual qualitative analysis of meaning vs. quantification and statistical analysis patterns of documentary content. Quantitative content analysis is: an approach to the analysis of documents and texts that seeks to quantify content in terms of predetermined categories and in a systematic and replicable manner . Approaches to qualitative content analysis: e. g. grounded theory. Techniques of qualitative content analysis: e. g. coding, memo writing: content analysis. Content analysis may be applied to virtually any form of communication- books, newspaper articles, songs, speeches, poems, diaries, letters, official document: narrative discourse (e. g. public speech) Interactive discourse (focused on meaning of messages among participants: claims. Descriptive claims- description of message characteristics, issues, contexts.