CS250 Lecture Notes - Lecture 5: Post-Fordism, Creative Class, Creative City
13 Jun 2018
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Review
Thus far have had intro to creative economy framework/discourse: combo of ideas and
practices → 3 elements
● 1. Creative industries: film/music/fashion… etc
○ Took root with govts worried about decline of national manufacturing industries →
econ causes
○ Source of economic growth
● 2. Creative class: designers/writers/artists… etc
○ Usually represented as passionate, highly skilled and well paid → Richard Florida
● 3. Creative city: creative class requires creative city
○ Policy idea: cities must offer services/atmosphere to attract creative class
○ Revitalize neighbourhoods etc
What’s at stake? Why care?
● Economization: valuing creativity primarily for its economic contribution
○ commodification of culture is taken for granted, creativity has intrinsic value
● Utopianization: romancing creative labour while neglecting precarity
○ discourse on creative economy has celebratory view of creative class work life,
but we must understand what this work involves → precarity is downplayed
● Gentrification: creative class plays role in revitalizing neighbourhoods they enter, but this
process can raise rent and property value exiling people who were there before
NEW
Logistics of Fast Fashion
● Creative sectors entangled with govts, labour forces, etc → far from runway but essential
● Fordism vs post fordism → two diff models/phases of capitalism
● Fordism is factory based, contained in 1 nation
● Post Fordism is flexible production/specialization, global… symbolic good eg song/app
● Now in post fordism → constant production of novelty reigns supreme
Fordism
Post-Fordism
● 1945-70s
● Mass production
● Standardized goods
● Mass markets
● In-house production
● National markets
● 1980s-
● Flexible production
● Variable goods
● Niche markets
● Contracting out
● Global markets
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Thus far have had intro to creative economy framework/discourse: combo of ideas and practices 3 elements. Took root with govts worried about decline of national manufacturing industries econ causes. Usually represented as passionate, highly skilled and well paid richard florida. Policy idea: cities must offer services/atmosphere to attract creative class. Economization: valuing creativity primarily for its economic contribution. Commodification of culture is taken for granted, creativity has intrinsic value. Utopianization: romancing creative labour while neglecting precarity. Discourse on creative economy has celebratory view of creative class work life, but we must understand what this work involves precarity is downplayed. Gentrification: creative class plays role in revitalizing neighbourhoods they enter, but this process can raise rent and property value exiling people who were there before. Creative sectors entangled with govts, labour forces, etc far from runway but essential. Fordism vs post fordism two diff models/phases of capitalism. Fordism is factory based, contained in 1 nation.
