CS341 Lecture 1: Week 1 notes
Document Summary
The ghts against critics and discovery of spin american ads in the 1930s-1940s. Ads and commercial culture continue to be challenged. Set of public relations techniques to precent public demand for regulation and structured change. > need for ads to tell the truth and not make false claims. Industry efforts to channel public criticism into less threatening forms. > self-regulate" - less likely to get public attention in regulatory agencies (vs. congress) > convincing people if can be managed on their own, keep it away from the people who make laws to protect themselves. Brand name advertising tended to avoid copy that provided consumers with info, stats and ability to comparison shop. > came to represent the competitive creation of consumer habits, rather than rapping a competitive selling of goods and services. Is advertising part of the entertainment industry? can be argued either way.
