CS341 Lecture 2: week 2 notes
Document Summary
Advertisers and their agencies must have con dence in the ability of those companies to place commercial messages in front of the right consumers at the right times. Second key area of trust involves audience that media rms try to reach. Ad execs must have con dence that substantial proportions of the target public will actually pay attention and look at the commercial messages as a prelude to being persuaded (turow, p. 279) Increasing # of lm companies integrating products into scenes to defray costs, tv products moved to do the same. They were pushed into doing it by a con uence of factors: subsequently higher production costs, program license payments from tv networks that no longer covered production costs. 3. increasing uncertainty that could nd pro ts in the local and global syndication markets. They could get away with it by late 1980s/early 1990s.
