CS350 Lecture 7: The Simulacra
Document Summary
What we do in post-modernism/fordism is take images and make them our reality: all that matters is the signifier, detach signifier from signified, everything is made up", life becomes about logos, brands, images. 4 types of value: functional, exchange, symbolic, sign (value in relation to other things) We watch our lives go by try to interject ourselves into this t. v. show that"s going on: fake life that we insert ourselves into. We pick our commodities based on our type of identity. Our whole lives are based on simulacra": simulacra just an image, doesn"t have any signified. A copy of something that doesn"t have an original. A copy of something we have an idea of, but it doesn"t really exist. Image of idealized life in america: we prefer this over real life. Economy is a cultural experience, it is not surprising that design has become. Images become real to us and that"s why we purchase things.
