EC120 Lecture Notes - Lecture 6: Demand Curve, Utility, Marginal Cost

23 views3 pages
School
Department
Course
Professor
carminegrasshopper545 and 38337 others unlocked
EC120 Full Course Notes
30
EC120 Full Course Notes
Verified Note
30 documents

Document Summary

Utility is a conceptual measure of consumer satisfaction or value. Assume that consumers make choices to maximize utility. Assess utility based on observed consumer choices: circular nature of the argument is important, consumers are assumed to value those things they choose to consume. Key concept in utility theory consumers derive less value from successive units of a particular type of consumption. You value your first coffee of the day more than your second. Each additional coffee adds some utility, but less than each previous one. Focus on incremental changes ie. consuming one more or few of a particular product. Benefit is the marginal utility of the next unit purchased. What is the marginal utility of my next best purchase option? (cid:1876) = (cid:1877) Individual demand curves derived from utility maximization: marginal utility is declining, as price increases, number of units purchased falls. Market demand just individual demand curves added together: market demand curve slopes downward less coffee (cid:1876) = (cid:1877)

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions