EC120 Lecture 2: High Tech Solution Case
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EC120 Full Course Notes
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The primary problem of the case is that jonathan is having trouble finding a way to profit off of and distribute his high technology idea. The impact of these problems is an inability to pay back his parents and fund his university education if he cannot find a solution. I recommend that he opens his own bar, and once it has developed to sell the technology to other establishments. Should he follow the recommendation listed, he should be able to cover expenses quickly, while generating long term profit to fund his university activities. Has to generate profit quickly to pay back jonathans parents. Has to generate profit in the long term to balance out university expenses. Has to allow jonathan to retain rights to the idea and sell it in a way that prevents other establishments from copying him. Create his own bar with the technology, and run it indefinitely.
