EC120 Lecture Notes - Lecture 19: Average Cost, Monopolistic Competition, Marginal Revenue

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EC120 Full Course Notes
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Monopolistic competition: a market structure in which many firms sell products that are similar but not identical: many sellers, free entry and exit, product differentiation. Choices of any one seller don"t affect the market. Each firm is a monopolist with regard to their own product. Firms will enter or exit the market in response to opportunities for profit. Entry and exit is identical to competitive firms. Profit maximization looks like a monopolist in the short run. Firm faces a downward sloping demand curve for its product. Has to choose both price and quantity. Firms choose quantity where marginal revenue = marginal cost. Short-run = firms may make profits or losses. Firms that make a loss may choose to exit the industry. Reduction in firms increases demand for remaining products. Increased demand leads to reduced losses for remaining firms. If existing firms are making a profit, firms may choose to enter. Increase in firms reduces demand for existing products.

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