EC120 Lecture Notes - Lecture 4: Normal Good, Midpoint Method, Demand Curve

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4 Apr 2016
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Numerical measure of how much buyers & sellers respond to market conditions. Assesses not only directions of effects, but also magnitude of effects. How much the qd responds to change. Measured in % of change in qd / change in price. Also by (q2-q1)/[(q2+q1)/2] / (p2-p1)/[(p2 + p1)/2] Ex: price increase by 10% and qd decrease by 20% 20%/10% = 2. Determinants of ped: availability of close substitutes. More substitutes = more ped: necessities = low ped vs. luxuries = high ped, definition of market. Ped for a narrow market > ped for a broad market: time horizon (long run vs. short run). Ped is closely related to the slope of the demand curve. Relatively flat demand curve = large elasticity. Classification pf demand curves: perfect inelastic (vertical) ped = 0, inelastic (relatively steep) ped < 1, unit elastic ped = 1. Monday, april 4, y: elastic (relatively flat) ped > 1, perfectly elastic (horizontal) ped = infinity.

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