EC260 Lecture Notes - Lecture 3: Candela, Market Power, Marginal Cost

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Standard pricing and profits for firms with market power. If the firm must charge a single price to all consumers, the profit- maximizing price is obtained by setting mr = mc. 10 4q = 2, so q* = 2. P* = 10 2(2) = 6. Profits = (6)(2) 2(2) = . Suppose the elasticity of demand for the firm"s product is ef. Setting mr = mc and simplifying yields this simple pricing formula: p. The optimal price is a simple markup over relevant costs. N = total number of firms in the industry. Elasticity of individual firm"s demand is given by ef = n x em. The greater the number of firms, the lower the profit-maximizing markup factor. Extracting consumer surplus: moving from single price markets. Most models examined to this point involve a single" equilibrium price. In reality, there are many different prices being charged in the market.

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