EC260 Lecture Notes - Lecture 7: Marginal Cost, Price Discrimination, Economic Surplus

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Lesson 2. 3: managerial use of price discrimination: the motivation for price discrimination. Price discrimination: pricing strategy where customers are charged diff. prices for same g/s. Earn higher profits than standard pricing practices. Presence of consumer surplus and managers desire to capture some or all of it is motivation behind practicing price discrimination. Perfectly competitive market: no power over price charged = can"t practice price discrimination. Single price monopolist charges pm and sells qm units consumers in area ab value good at prices higher than pm but only pay pm (consumer surplus of area v) Single price monopolist earns variable cost profit of areas w + y area below monopoly price and above mc. Total revenue = pm x qm or w + y + u (represents variable cost of firm) Single price monopolist can"t increase profits by charging price different from monopolist price (where mr = mc)

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