EC120 Lecture Notes - Demand Curve, Margarine, Unit

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Elasticity- measures how much one variable changes in another variable. Elasticity: measure of how much buyers and sellers respond to changes in market conditions. Price elasticity is higher when close substitutes are available. Price elasticity is higher in the long run than the short run. Elasticity is high with luxuries, elasticity lower for necessities. Elasticity a measure of consumers respond to changes in variables such as their incomes, price of good, price of substitute goods, or price of compliment goods/services. The price elasticity of demand and its determinates. Law of demand states that a fall in price of goods raises quantity demanded, Price elasticity of demand measures how much the quantity demanded responds to a change in price. Demand is said to be elastic if the quantity demanded responds substantially to changes in the price. Demand is inelastic if the quantity demanded responds slightly to the change in price.

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