GG102 Lecture Notes - Lecture 15: Health Care In Canada, Hearing Aid, Direct Marketing
Document Summary
Alternatively, a funeral home could use this information to target its direct marketing campaign for pre-paid burial arrangements more effectively. Well, the area where i live (which has a high percentage of seniors) routinely receives home-delivered flyers from several businesses that advertise exactly such services. You can read about the astounding amount of personal information a company or the government can deduce from your postal code alone in this globe and. The example of the pre-paid burial arrangements shows that, when we make decisions based on the age-sex structure of a population, we are predicting that the demand for certain goods or services will diminish or increase in the future. Well, maybe we want to look at population dynamics to anticipate the accompanying economic shifts - and adjust the focus of our own investment portfolio accordingly! Let us look at the baby boom generation as an example.
