GG294 Lecture 4: GG294 – LECTURE 4
Document Summary
Market segmentation (geographic, demographic, psychographic, product- related) Segmented tourists by motivation, degree of independence and experience sought: organized mass tourist: Package tours where itineraries are fixed; and all major decisions are left to the organizer: individual mass tourist: Some control over itinerary; but all major arrangements are made through a travel intermediary tours for part of the trip a(cid:374)d the rest is (cid:455)ou(cid:859)re o(cid:374) (cid:455)our o(cid:449)(cid:374: explorer: Plan their own trips avoid developed tourist attractions complete freedom of choice at destination; do not use intermediaries: drifter: Plog (1974) (cid:858)ps(cid:455)(cid:272)hographi(cid:272)(cid:859) t(cid:455)polog(cid:455), (cid:271)(cid:455) attitudes to tra(cid:448)el a(cid:374)d t(cid:455)pe of destination sought. Allocentric: independent travellers, above average income, adventure-seeking. Mid-centric: majority of travellers, seek established destinations, may visit destinations popular with allocentrics. Examples of destinations visited by psychocentric and allocentrics. The social tourist: some planning, relying on recommendations of others. The impulsive tourist: based on attractive package deal, seeing something on the internet.
