GS101 Lecture Notes - Lecture 3: Khan Academy, Niche Market, Disruptive Innovation
Document Summary
Say that you are coming out with you own tablet. You are currently dealing with a vicious cycle because existing tablets are crushing you. First explain why you are in a vicious cycle and then explain how you can change your vicious cycle to a virtuous. 3- so your standard is less attractive because that. Solutions: alliances/incentives with producers of complementary- get 10 free apps with the purchase of a tablet, make your tablet compatible, choose android or ios. Presents improvements to existing products in expected ways. U have a customer market what can you do make it a litter better. Provides mainstream highmargin customers with enhancement in product functionality. Apple mainstream, ibm stood back, ibm was better, but choose not to enter. Starts in peripheral markets gains foothol to slowly market. Underserved and going to lower edn products, low margin, low profitability. Once gained foothold in market they can hold up with sustaining markt.
