KS101 Lecture Notes - Lecture 2: Debt Management Plan, Industrial Revolution, Libido
Document Summary
Simple, honest, open advertising: leading to obscure, symbolic advertising. Production > consumption: marx -how society is organized. Now 20th century: consumer society, consumer > production. Took time for you to develop system today. Increase in mass production o: cheaper which fueled consumption. Late 19th century and early 20th with mass consumption: cultural and economic, equal supply and demand - not happening. Turning out too many goods -> need to stimulate demand. Need to make consumption a part of daily life: capitalist over production. Shift from thrift -> materialism: forced by government and manufacturers. Development of department store, credit cards, marketing, advertising. Womens roles changed -> moved away from factory for men. Suburbs -> single family dwelling -> no community: commodities to enter home, also less cleaning for women. Machines to do things women did: purchasing more. Smaller rooms and kitchens: better to have smaller kitchens, not like this today. Isolation at home made them go out to the stores.
