MA129 Lecture Notes - Lecture 5: Sports Equipment, Profit Margin, Affiliate Marketing
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MA129 Full Course Notes
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Document Summary
Protective sports equipment market expected to garner 8. 7 billion from end of 2016-2022. In 2011 21. 5 million children aged 6-17 were registered with a sport in the usa. Target customers: people who use sports equipment (hockey, soccer and football players) Try and get product sold at sport check, sporting life or other good stores first. Advertise online through social media or ads on websites (affiliate marketing) Eventually create a marketing campaign with a big sporting goods provider (under amour). Disposable personal income in canada it projected to rise from. 5% of all profits will be donated to poor countries in need of sports equipment. Provides a solution to many sports players as odor is a big issue. Solves frustration of your sports equipment smelling bad. There are only 2 competitors and they are solely clothing based brands and very small at the moment.
