PS101 Lecture Notes - Lecture 1: B. F. Skinner, Classical Conditioning, Operant Conditioning
Document Summary
Generalization: stimuli similar to cs elicit a cr (bind from a phone elicits a checking response. Anything close to the tone will be generalized and elicit a response. Discrimination: cr occurs to one stimulus but not another. Higher order conditioning: 2 cs, expands influence of classical conditioning on behaviour (a neutral stimulus becomes a 2cr after being paired with a cr) Wearing a lucky item or doing a superstitious tradition. Attractive people paired with a product in advertising. Behaviour changes as a result of consequences (required association of 2 stimuli from the start) as opposed to classical where behaviour changes because of association of 2 stimuli (cs-ucs) and results in a cr. Thorndike"s law of effect: behaviour followed by satisfying consequence = likely behaviour will occur again (opposite is also true) Assumes behaviours = voluntary (under our control) States that we have power to emit behaviour and operate within environment, then make association with positive/negative consequence.
