PS102 Lecture Notes - Lecture 16: Elaboration Likelihood Model, Social Neuroscience, Social Loafing
Document Summary
How actual, imagined or implied presence of others influences our feelings thoughts and behaviours. Previously we have explored: biological bases for behaviours, cognitive development, behavioural/learning, explanations for our behaviours, thoughts and feelings. Being in a social world impacts our thinking. Social cognition: interpret and understand social events, differs from other cognitive acts because of the social content, some say our notion of what is real physical reality is a construction of social knowledge. What do we learn from others: we use language to communicate feelings and social information, pass social information along through generations. Conformity study: 7 people, 6th is the only participant, agree on first two lines then disagree on 11 out of 15 thereafter, 5% conform all the time, 70% some of the time, 25% never. Uncomfortable when social world contradicts our understanding. Start to wonder about ourselves doubt. Easier to conform in ambiguous situations social comparison. Reinterpret the situation to achieve consistency.
