PS270 Lecture Notes - Lecture 3: Availability Heuristic, Representativeness Heuristic, Social Perception
Document Summary
Self-serving bias: doesn"t believe the problem is him. When howard helps him: attributions about howard not being smart and sheldon being smarter. Schemas: mental structures and pictures built to explain things. Based on past experiences (direct or indirect) Aid in understanding: guide information processing, influence what information we notice, think about, and remember. Accessibility: past experience: some schemas can be accessible due to past experience. Cognitive priming: the process by which recent experiences increase as schema"s accessibility (ex. What you were thinking about of doing right before an event can make a schema temporarily more accessible) Accessibility: the extent to which schemas are the forefront of people"s minds, and thus likely to be used in judgments chronic accessibility priming (temporary accessibility) The boys skipped school on a thursday because the mother is never home, they live in a big isolated home, they have motorcycles in the garage and the garage door is unlocked at all times (easy access).
