PS270 Lecture Notes - Lecture 7: Sleeve Tattoo, Kraft Dinner, Motivation
Document Summary
An attitude is an evaluation either favorable or unfavorable people or objects. A affective (feelings) based on feelings towards a person or object. B behavioral (intention) based on your own perceptions of behavior. C cognitive (thoughts) based on your beliefs about an object. An example of an attitude can be having a negative attitude toward a person, this is based on feelings and values. Your attitude may be shaped because of the way that person has behaved around you. Have a negative attitude towards kraft dinner since i threw up once when i was sick. When shopping for clothes when seeing armani clothing, i"m drawn into trying it on. I believe sushi is not appetizing since it is a raw food, when thinking of this my attitude is unfavorable towards sushi. If someone asks you a question in a group of 100, likely to hide true attitude. You sleep in and miss breakfast since you were up studying present.
