PS260 Lecture Notes - Lecture 5: Deep Sea, Implicit Memory, Electrodermal Activity

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10 Feb 2018
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Attention = selection: filter theories: early selection (broadbent, attenuation (treisman, late selection (norman/deutsch and deutsch) An object once attended to will remain in the memory, whereas one inattentively allowed to pass will leave no traces (william james,1890) The ability to orient oneself to some critical and/or unexpected stimulus; specialized detectors with high priorities. The ability to devote full attention to a single stimulus (complex); detection of change has high priority. The ability to choose to focus on only one stimulus (or dimension), excluding all others. The ability to focus on two (or occasionally more) stimuli/dimensions at the same time; usually, there is some loss in attention to one or both. What could listeners remembers about the unattended (non shadowed) message: physical characteristics (e. g. , loudness, male or female voice) Did not notice: meaning of unattended message, word presented 35 times, change of language, pee(cid:272)h pla(cid:455)ed (cid:271)a(cid:272)kwards . Presented theory in his book, perception and communication (1958)

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