SY101 Lecture Notes - Lecture 5: Participant Observation, Double Bind, Animal Liberation Front
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Results can be generalized to a larger population (representative sample) Major disadvantage if not everyone answers the survey if mailed or over the phone if they don"t answer. Structured interviews (use closed-ended, standardized questions, followed by a list of possible answers) Not allowed to share opinion as to why they picked that answer. Answers are in the respondents own words. Faster to administer, easier to code, answers may not include all of the respondents" opinions. Respondents asked the same questions and are given options on how to answer. Should allow respondents, people who respond to a survey, to select appropriate responses to standardized questions. Select a sample from the target population. Sample: a select group (individuals who are selected from a larger population) Population: all those you want to study--(the target group) Everyone in the population has the same chance of being included in the sample.
