SY103 Lecture Notes - Lecture 22: George Ritzer, The Mcdonaldization Of Society, Heredity
Document Summary
Rationalization is the application of the most efficient means to achieve given goals and the unintended consequences of doing so. Consumerism is a lifestyle that involves defining oneself in terms of the goods one purchases. We constantly search for ways to maximize efficiency in diverse society settings. Rationalization is one of the most constraining aspects of culture today. Cultural leveling with western industrial cultural values pervading. Individuals acquire self identity and skills to function. Debate between heredity vs. social and cultural processes. According to sociobiologists, social behaviors have been shaped by natural selection investigates social behaviors as mating partners, fights, and pack hunting. It argues that just as selection pressure led to animals evolving useful ways of interacting with the natural environment, it also led to genetic evolution of advantageous social behavior. Nature>biological determinism: need to reproduce and survive. our behaviour reflects in-built biological traits like the.
