UU150 Lecture Notes - Lecture 5: Retail Therapy, Ableism, Ageism
11 Oct 2020
School
Department
Course
Professor
Document Summary
Childhood: ads, commercials, films, books etc, all shape childhood through marketing, children"s imaginative play has become the target of marketing strategy, allowing marketers to limit children imagination (331, begins to prepare children for their gender roles as adults. Historically: 19th century, beauty was based on inner qualities like morality, spirituality, etc, slavery was legitimized through notion of superiority of light over dark o. Paler skin = wealth: war effort for women was beauty is duty , women become object of the gaze, 1930"s cosmetics were made to promote psychological and emotional health, 1940s begin marketing to teens. Started looking at self in mirrors, photographs, see what they look like and grow obsession, become object of the gaze (to be looked at, displayed, femininity) Objectification: reducing a person from a subject to and object. Cutting women down to size : notion that there is an ideal body types and all women should look this way.
