YC200 Lecture Notes - Lecture 6: Media Consumption, Assistive Technology, Sexting

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Today children are immersed in a culture of consumption; almost every aspect of their lives is governed by buying and selling mentality. Children are increasingly being viewed by their spending capacity. By the time a children reaches age 7, she or he has watched an average of. Kidfluenced: the piwer children have over parental, household and adult. Kids influence 97% of breakfast choices, 95% lunch choices, 98% 20 000 commercials per year. purchases. where families get casual meals, 95% of clothing purchase, 98% of family entertainment choices and 94% family trips and excursions. The development of moving pictures dates from 1884, but television, as we know it was not mass produced and widely available until the 1950s. By the 1960s television became the chief medium of advertising and advertising revenue. Digital natives: people born and raised in the age of digital technology, and therefore familiar with computers and the internet from an early age.

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