Class Notes (838,933)
Canada (511,158)
York University (35,553)
ADMS 2400 (129)
Lecture 12

ADMS 2400 - Lecture 12.docx

5 Pages
Unlock Document

Administrative Studies
ADMS 2400
Indira Somwaru

ADMS 2400  Lecture 12 Dec 4 – Lecture 12 Iceberg Model of Culture  Top: 1/3 rd is visible artefacts (above the water line)  Mid: policies/procedures (at the water line)  Bottom: 2/3 rdis values, attitudes, beliefs (below the water line)  It is really hard to change culture because it is in your head and not visible.  Visible Artefacts o Physical setting o Mission statements o Rituals/ceremonies o Recruiting materials  Policies/procedures o Organizational charts/policy manuals o Operation policies o Recruitment methods o Dress code  Values, attitudes, beliefs o Employees behaviour McDonald’s Video  Up to late 1990s: o McDs expanded globally (30,000 stores worldwide) o New restaurants and no new products/service  By 2001-2002: o Profits declined o Closed stores worldwide o Re-think products/marketing  Lewin’s Force Field Analysis Forces Prompting Change Forces Resisting Change   Changing consumer tastes Success was based on original strategy (burgers/fries) Healthy choices lifestyle Established paradigm (“we are a hamburger company”) Losing “edge” Size (reduces flexibility in practices/thinking) Rapid growth Costs $$ Poor financial performance Bad economy Competitors Legislation Bad press  McDonalds Changes since 2002 profits decline: o New products/innovation o McCafé o Sandwiches made to order rather than sitting there o Lattes/Gourmet coffee o 24hr service since late 2009  new customer base (targeting adultsmore boomers, not focused on kids) o Wi-Fi o Customer reward/Promotions o Facilities upgrade (better/cleaner washrooms)  McDonalds should bring in: o Ethnic foods o Gluten free o Vegetarian options o All-day breakfast  McDonalds managed to successfully change itself because of: o Experience o Resources o Smart management  Effective strategic planning Why organizations resist change?  Structural inertia
More Less

Related notes for ADMS 2400

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.