ADMS 2400 Lecture Notes - Lecture 12: Allday, Gluten-Free Diet, Force-Field Analysis
5 Dec 2013
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Document Summary
Top: 1/3rd is visible artefacts (above the water line) Bottom: 2/3rd is values, attitudes, beliefs (below the water line) It is really hard to change culture because it is in your head and not visible. Visible artefacts: physical setting, mission statements, rituals/ceremonies, recruiting materials. Policies/procedures: organizational charts/policy manuals, operation policies, recruitment methods, dress code. Up to late 1990s: mcds expanded globally (30,000 stores worldwide, new restaurants and no new products/service. By 2001-2002: profits declined, closed stores worldwide, re-think products/marketing. Mcdonalds changes since 2002 profits decline: new products/innovation, mccaf , sandwiches made to order rather than sitting there, lattes/gourmet coffee, 24hr service since late 2009. New customer base (targeting adults more boomers, not focused on kids: wi-fi, customer reward/promotions, facilities upgrade (better/cleaner washrooms) Mcdonalds should bring in: ethnic foods, gluten free, vegetarian options, all-day breakfast. Mcdonalds managed to successfully change itself because of: experience, resources, smart management effective strategic planning.
