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Lecture

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Department
Administrative Studies
Course
ADMS 3015
Professor
All Professors
Semester
Spring

Description
Nov 19/2012 Lecture Notes  Advertisers are paying for your attention  Some people argue that you are doing work when you are watching TV  Audience as a commodity  This structures the media  The most focused the audience is, the more useful  Market segmentation   Youth is such a key target market  They are the most impressionable  Younger and younger demographics get targeted too  Adverts in the past were mainly geared toward adults, now it is geared towards  Ex: Barbie and GI Joe toys Consumption patterns put people into gender role  Coulter article: 1980’s series of changes in deregulation of the media Trans media intertextuality  Refers to interconnection betw
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