ADMS 1000 Lecture Notes - Lecture 9: Joint Venture, Strategic Alliance, Session 9
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Purpose of lecture: what is globalization, what are its driving forces, specify the basic global strategy and global organizational structure a manager should pursue, and why. Why is global trade important to the canadian economy: global or international trade between countries around the world improves relationships with allies and has economic benefits such as, creating growth in the economy. Increasing profits: providing jobs, raising living standards that improve the quality of life. International trade: the export or import of goods or services to consumers in another country. International business: any firm that engages in the international trade or investment; also refers to business activities that involve the movement of resources, goods, services, and skills across national boundaries. Some reasons for expanding abroad: sales expansion, reducing labour and other costs, sourcing high quality goods and services, smoothing out sales and profit swings.