ADMS 1000 Lecture Notes - Lecture 3: Switching Barriers, Strategic Management, Imitation

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ADMS 1000 Full Course Notes
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ADMS 1000 Full Course Notes
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Strategic management consists of the analysis, decisions, implementations, and evaluations a firm undertakes to create and sustain its competitive advantages. Five-forces model (michael porter: threat of new entrants: can take two basic forms: new startups and diversification of existing firms in other industries. Economies of scale: refer to spreading the costs of production over the number of units produced. The cost of a product per unit declines as the number of units per period increases. Capital requirements: the amount of investment or money that is required to enter an industry. Threat of new entrants reduced as level of required capital increases. Switching costs: the costs (monetary or psychological) associated with changing from one supplier to another from the buyer"s perspective. Threat of new entrants increase as switching costs decrease. Access to distribution channels: an entry barrier for potential new entrants. The threat of new entrants decreases (or the barrier to new entrants increases) as accessibility to distribution channels decreases.

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