ADMS 1000 Lecture Notes - Lecture 8: Market Concentration, Market Saturation, Scientific Management

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Alex Browning

Document Summary

Shakeout occurs : nedir bak: maturity stage: A critical transition: slow growth because they have already the product. They already see the product: competition intensifies/fierce rivalry. Less people wants to buy the product so companies start to fight with each other: market saturation and market concentration: most people already have product. Example: cellphone almost everyone has cellphone: lots of advertising: still keep the existing to feel people happy. Incremental improvements ( new and improved ): process innovation, taylorism kick it out: process innovation rather than product innovation, trend towards commoditization/undifferentiated: pretty looks like same product, the decline stage. Changes in demographics (e. g. bay food in 1960s): blackberry was doing great but apple became and all the things change. Changes in consumer needs/tastes (social trend and health consciousness): taste is all the changing. Changes in technology (e. g. (newspaper v smartphones ): new innovations. Firms can pursue 5 different strategies to cope: Maintain industry leadership: you hope to other will leave.