ADMS 1000 Lecture Notes - Lecture 6: Harvard Business Review, Victor Fung

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Peter Modir

Document Summary

The magretta (1998) article uses some persuasive techniques such as it counters readers objection in the article. Such as when the article talks about setting policies in the company as the company grows (magretta (1998) pg. The objection would be that the companies would have to set some sort of policies after it gets to a certain size. The article addresses and answers this objection clearly, stating why it works for them. The article also effectively used rhetoric to enhance the persuasiveness of the material. The article used an appropriate tone and the language used was very vivid. Therefore, i am convinced that the strategy being employed here works. The rosenthal (2013) article uses many persuasive techniques to enhance its effectiveness. In one case the author uses the strategy to limit your claim when you don"t have a rebuttal.