ADMS 1010 Lecture Notes - Lecture 10: Resource Depletion, Marketing Myopia, Job Enrichment

• School: York University
• Department: Administrative Studies
• Course: ADMS 1010
• Professor: Alex Browning

Document Summary

You would want to study psychology in organizations because its comprised of people. Money can be used to drive social views. Hygie(cid:374)e fa(cid:272)tor: if it (cid:449)as(cid:374)"t there, you (cid:449)ould (cid:271)e dissatisfied (cid:894)if its there, you do(cid:374)"t (cid:374)oti(cid:272)e, (cid:271)ut if its (cid:373)issi(cid:374)g, you (cid:449)ould (cid:271)e u(cid:374)happy. Or (cid:449)he(cid:374) you"re (cid:449)orki(cid:374)g right, you (cid:374)e(cid:448)er hear fro(cid:373) so(cid:373)e(cid:271)ody, (cid:271)ut (cid:449)he(cid:374) you"re (cid:374)ot it"s a (cid:272)o(cid:373)plai(cid:374)t(cid:895) Marketing: activities, institutions, processes, communicating, delivering, exchanging offerings, value for customers, clients, society at large. Estimates of advertising exposure: up to 5000 ads/day. Advertising is the most visible face of marketing. Vast changes in advertising methods over the years. Dru(cid:272)ker: purpose of a (cid:271)usi(cid:374)ess is to (cid:272)reate a (cid:272)usto(cid:373)er (cid:894)(cid:448)s fried(cid:373)a(cid:374)"s to (cid:272)reate a profit) Marketing is focused outside at the customer. Failure of (cid:862)gro(cid:449)th(cid:863) i(cid:374)dustries: belief that growth is assured expanding, affluent population, belief that there is no (cid:272)o(cid:373)petiti(cid:448)e su(cid:271)stitute (cid:894)(cid:272)f. (cid:862)co(cid:373)peti(cid:374)g o(cid:374) resour(cid:272)es(cid:863)(cid:895, too much faith in mass production, preoccupation with product (vs. customer, marketing vs.