ADMS 1010 Lecture Notes - Lecture 9: Naomi Klein

• School: York University
• Department: Administrative Studies
• Course: ADMS 1010
• Professor: Eytan Lasry

Document Summary

Marketing the activities, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. Much broader than just advertising which is simply the visible aspect of marketing. Markets are not created by god, economics, nature, but by businessmen. Because the function of a business is to create a customer, it has only two functions: marketing distinguishing the unique function of the business, innovation. Not a function of business; a way of doing business. The critical dimensions of the company including all the attributes that together define how the company does business are ultimately the functions of marketing. Marketing"s ultimate assignment is to serve customer"s real needs . Sales driven: any color as long as it"s black (henry ford quote) Customer driven: tell us what color you want . Market driven: let"s figure out together whether and how color matters to your larger goal .