ADMS 1010 Lecture Notes - Lecture 3: Resource-Based View, Moaz, Strategic Management

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The values and assumptions of a business strategy is that now days it has less value because it has gotten more problematic, as there is increase of innovation and globalization. I"d say it has new complete approach to strategy in recent time. The resource based view is the latest concept of strategic management of marketing scholars has begun to use. There have been new approaches to strategy that have taken place. In the article by collis and montgomery, one can assume that economic theory has a warehouse in the view-based resource. Strong competitive pressures will cause high rationality to happen and wasting economic rents. On the other hand another possibility could be that if resources were not scarce, increased participants enter the market producing the same product increases the supply of the product leads to change in a supply curve outward. Michael porter basically discovered five models test for the business to determine if their product will be successful.

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