ADMS 2200 Lecture Notes - Lecture 8: Laundry Detergent, Woolco, Gnu Privacy Guard

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Andreas Strebinger

Document Summary

Early retailing in north america can be traced to the establishment of trading posts, such as the. Hudson"s bay company, and to pack peddlers who carried their wares to outlying settlements. A key concept, known as the wheel of retailing, attempts to explain the patterns of change in retailing. The canadian retail graveyard is littered with former giants such as eaton"s, woolco, kmart, and catalogue retailer consumers distributing. Wheel of retailing: walmart developing from a (pushy) price cowboy to a (caring) provider of everything a happy family needs. Opening up opportunities for new hard discounters with small assortment (like dollarama) which over time also develop into. Like manufacturers and wholesalers, a retailer develops a marketing strategy based on the firm"s goals and strategic plans. The organization monitors environmental influences and assesses its own strengths and weaknesses in identifying marketing opportunities and constraints.