ADMS 2200 Lecture Notes - Lecture 10: Retail, Cream Cheese, Positio

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: 5624

Document Summary

What are goods and services: services are intangible tasks actually intangible products that satisfy the needs of customers and business users, most ser(cid:448)i(cid:272)e pro(cid:448)iders (cid:272)a(cid:374)"t tra(cid:374)sport or store their produ(cid:272)ts, (cid:271)ut i(cid:374)stead (cid:272)usto(cid:373)ers si(cid:373)ulta(cid:374)eously (cid:271)uy a(cid:374)d consume them. The goods-services continuum: this spectrum helps marketers visualize the differences and similarities between goods and services. It also clarifies which purchases can be a mixture of both. Consumer and business products: consumer (b2c) product product destined for use by ultimate consumers, business (b2b) product product that contributes directly or indirectly to the output of other products for resale. Classification of consumer products: the classification system poses a few problems: Not all goods and services fit within one of the three categories; some share characteristics of more than one category. Products might be more accurately classified on a continuum, depending on effort spent by consumers at one end they casually pick up items, at the other end they search extensively for specific products.