ADMS 2200 Lecture Notes - Lecture 3: Marketing Channel, Direct Selling, Open Skies
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15 Nov 2016
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System of marketing institutions that enhances that physical flow of goods and services along ownership title from producer to consumer or business user. Process of coordinating the flow of information, goods and services among members of the distribution channel. Control of the activities of purchasing, processing and delivery through which raw materials are transformed into products and made available to final consumers. Broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer. Goes beyond just transportation and includes customer service, inventory control, materials handling, protective packaging, order processing and warehousing. The first step in selecting a marketing channel is determining which type of channel will best meet both the seller"s o(cid:271)je(cid:272)ti(cid:448)es a(cid:374)d the distri(cid:271)utio(cid:374) (cid:374)eeds of (cid:272)usto(cid:373)ers: marketing intermediary: Whole saler or retailer that operates between producers and consumers or business users (ex.