ADMS 2200 Lecture Notes - Lecture 7: Exclusive Dealing, Direct Selling, Marketing Mix
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9 Aug 2016
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ADMS 2200 Full Course Notes
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Chapter 11: marketing channels and supply chain management. The role of marketing channels in marketing stragety. A firms distribution channels play a key role in its overall marketing strategy because the channels provide the means by which the firms makes the goods and services available to ultimate users. They facilitate the exchange process by reducing the number of marketplace contacts necessary to make a sale. Adjust for discrepancies in the market"s assortment for goods and services via sorting (works by channeling products to suit both producer and buyers) Standardizing exchange transactions by setting expectations for products, and it involves the transfer process its self. Channels bring buyers and sellers together to complete the exchange process. Logistics is the process of coordinating the flow of information, goods, and services among members of the distribution: supply-chain management. Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers.