ADMS 2200 Lecture Notes - Lecture 2: Nelly Furtado, Marketing Myopia, Marketing Strategy

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Datelina

Document Summary

Utility: want-satisfying power of a good or service. Conversion of raw materials and components into finished goods and services. Availability of goods and services when consumers want them. Availability of goods or services at convenient locations. Ownership ability to transfer title to goods or services from. Retail sales (in exchange for currency or credit) marketing marketer to buyer. Identify needs in the marketplace: find out which needs the organization can profitably serve, develop goods or services to convert potential buyers into customers. Marketing: an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Identifies marketing variables: product, price, promotion and distribution. I. e. the euro is now a common currency to facilitate trade among the nations of the european union and the creation of trade agreements such as nafta and wto.