ADMS 2200 Lecture Notes - Lecture 2: Customer Service, Marketing Mix, Swot Analysis

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Alexander Rusetski

Document Summary

Lottery winners have resources but don"t have capabilities which is why they always end up poor again. Marketing strategy * expected in project who are we selling product too pick a small group who would be realistic clients. Tools that help people create successful strategies: most famous strategy model. When u buy a laptop it"s a box. When u buy desktop there is more competition because you can build your own desktop (hard drive, software, screen) It"s a buyers market for laptop buyers because there are so many products at a variety of price points. That"s why it is very hard to break into the laptop industry as a new manufacturer. Swot analysis it is not an analytical tool should be used to summarize your threats and opportunities ( strength, weakness, opportunities, threats) First mover strategy: not guarantee success strategy ex.