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Lecture 2

ADMS 2200 Lecture 2: Chapter 2 (ADMS 2200)


Department
Administrative Studies
Course Code
ADMS 2200
Professor
Alexander Rusetski
Lecture
2

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Chapter 2: Strategic Planning in Contemporary Marketing
Market Planning: Basis for Strategy & Tactics
Planning: Anticipating future events and conditions & determining efficient
ways to organizational goals
Ex: creating blueprints for everyone in a company
Market Planning: Implementing planning activities devoted to achieving
marketing goals
Ex: many planning activities take place over internet through virtual conferences
Strategic Planning vs Tactical Planning:
Strategic Planning:
- Deterie copa’s priar goal
- Adopting courses of action that will achieve these goals
- Providing long term direction for its decision makers
Tactical Planning:
- Guiding the implementation of activity specified within strategic plan
- Addressing shorter-term actions
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find more resources at oneclass.com
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