ADMS 2200 Lecture Notes - Lecture 9: Marketing Myopia, Relationship Marketing, Production Function

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ADMS 2200 Full Course Notes
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Chapter 1 (marketing: art & science of satisfying customers: define and discuss the four types of utility. Give examples of each, and explain which functional areas within an organization are responsible for each one. Utility is the want-satisfying power of a good or service. Form utility (conversion of raw materials and components into finished products) is evident with gold, which can be used for jewelry and also in the manufacturing of electronic devices, such as cellphones. Time utility (availability of goods and services when consumers want them) is evident in 24-hour convenience stores. Place utility (availability of goods and services at convenient locations) is evident in the location of convenience stores in areas that are easily accessible and are where you want them. Ownership utility (ability to transfer title to goods and services from marketer to buyer) is evident in signing up for a trip. Marketing is responsible for ownership, time, and place.

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