ADMS 2200 Lecture Notes - Lecture 8: National Technical Research Organisation, Joint Venture, Cost Leadership

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Lee Li

Document Summary

Why did the (1) coupon difference and (2) growth stage tv commercial make them lose their profit share. Advertising: advantage- customers see our products (awareness), disadvantage- in that 5 seconds customers have no idea of the product features. Sales promotion: advantage: push customers to buy today, disadvantage: doesn"t provide any information of this product (why the customer needs this product) Personal selling: advantage: provide a lot of detail, disadvantage: can only talk to like 10 ppl today with consistently overcoming their objectives. How to decide how much money you want to spend on advertising. Job of advertising: intro: provide information, growth: convince customers why they need our product (comparison, maturity: new generation of our product (reminder, each stage requires different tv commercials. When designing tv commercial, you have to base on 3 appeals: fear appeals. I. e showing damaged cars to the audience to scare them to not drive and text.